Purpose of this page

This page is written for brands, agencies, and buying platforms. It explains who we reach, how to buy safely through Mediavine, and how we protect readers and advertisers.

Who we reach

Hurry The Food Up is a vegetarian recipe and lifestyle site. Our readers come for quick, healthy, plant-based meals—and they also engage with connected topics like meal planning, nutrition, and everyday wellness.

Audience highlights

• Plant-forward consumers including vegetarians, flexitarians, and health-conscious eaters

• Strong engagement in North America and Europe, with a growing international audience

• High interest in recipe content, nutrition tools, and practical how-to guides

For a current snapshot of audience size and geography, contact [email protected].

Why partner with us

• Context that fits the moment. Food and plant-based living sit at the center of our content.

• Reader experience first. Clean templates, large images, and clear labeling. We do not buy traffic.

• Easy to buy. Delivery runs through Mediavine, a trusted monetization partner used by thousands of premium publishers.

• Trust and transparency. Clean ads.txt and sellers.json, visible ownership, and verifiable standards.

Inventory overview

• Display across desktop and mobile

• High viewability placements that respect the reading experience

• Video available through Mediavine’s player

• Sponsored content and newsletter opportunities when appropriate, labeled clearly as sponsored

Creative formats follow standard IAB guidance. If you need a spec sheet, we can provide it during planning.

How to buy

All campaigns transact through Mediavine. You can buy via the open marketplace, or we can set up private deals that target specific sections by URL path.

Options today

• Private deal by section. Target only the paths you want. Examples:

  • Core recipe paths such as /recipes/

  • Lifestyle or nutrition paths such as /lifestyle/, /meal-plans/

• Open exchange. Buy normally through your platform. Our supply chain is clean and transparent, making allowlisting straightforward.

Coming soon

Curated allowlist packages for quick activation. If you want to be notified when these are live, email [email protected].

Targeting and suitability

• Reach by section or URL path

• Choose geographies and devices in your platform

• Apply brand-safety and suitability settings as needed

• Optional viewability thresholds and frequency caps depending on deal type

If you have sensitive category requirements, let us know and we’ll configure the deal accordingly.

Brand safety and quality

• Human-written and edited content

• Clear authorship and update dates

• No paid traffic or artificial inflation tactics

• Clean ads.txt and sellers.json with accurate supply chain objects

• Balanced ad density that respects the reader experience

We welcome third-party verification. If a vendor flags a signal during your campaign, contact us. We investigate with Mediavine and resolve quickly.

Traffic integrity

All growth is organic. Readers find Hurry The Food Up because our content is useful and timely. We do not purchase traffic. If an external report shows unusual patterns, we work with Mediavine to trace and suppress invalid requests.

Measurement and reporting

• Standard delivery and viewability reporting through Mediavine and your platform

• Optional section-level delivery summaries on request

• Simple wrap-ups after campaign end highlighting top-performing sections

How we work with you

1. Share your campaign goal and any suitability constraints.

2. Tell us whether you want recipe-focused context, lifestyle scale, or a mix.

3. We provide a Mediavine Deal ID and setup notes.

4. You launch in your platform, and we remain available for adjustments.

Service levels

• New deal setup within two business days

• Reporting questions answered within two business days

Frequently asked questions

Can I buy only recipe pages?

Yes. Ask for a deal that includes core paths like /meal-plans/, /lifestyle/

Do you buy traffic?

No. All growth is organic. Any third-party traffic flags are investigated with Mediavine.

Do you support allowlists?

Yes. We provide the domain and section paths you need for allowlists and private deals.

How is sponsored content handled?

Sponsored posts are labeled clearly at the top and within the body. Editorial independence is maintained for all non-sponsored content.

Contact

• Partnerships and private deals: [email protected]

• Media kit and general inquiries: [email protected] 

Ownership

Hurry The Food Up is independently owned and operated by Brown Brothers Media.